Diagio stokes the “craft spirit” debate with its Orphan Barrel whiskeys

Rhetoric

Diageo has issued three “orphan” barrel whiskeys lately, Barterhouse, Old Blowhard, and now Rhetoric. Calling its marketing division the “Orphan Barrel Whiskey Distilling Company,” the new campaign is built around old barrels said to have been discovered in the Stitzel-Weller warehouse. These barrels are from both the old and new Bernheim distilleries in Louisville. This …

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