In 2010 I was alerted that there was a new rum circulating in the bars. It was as dark as ink, which gave rise, or maybe it was the other way around, to its reference to the giant squid, the Kraken. After a few months of searching, it hit the local market and I found some at the local Hy-Vee and sure enough it was a very dark rum. The bottle has an antiqued label and two round handles, completing the antique look. It has a strong hit of molasses, as opposed to the chocolate overtone of, say, a Sailor Jerry. It might be the caramel coloring that gives it that smell. Anyway, it is a very sippable rum. Some other internet sites suggest that it is aimed at the Captain Morgan crowd, but I see it as targeted more toward Gosling’s Black Seal Rum. Kraken Rum is reportedly sourced from Trinidad and Tobago. The various websites are hilarious and well done, keeping with an antique “Jules Verne” style of typeface and artwork. I’ve always thought that rum doesn’t get the attention that it deserves, so try some rum in your next mixed drink. If you have any mixes that you want to suggest, let me know and if they pan out, I’ll post it with credits. I looked at the usual list of mixes for rum and none struck me as suitable for Kraken (or other spiced rum drinks for that matter). I do plan on a full rum shootout later this summer as I plan on touring a few rum distilleries way down south, so stay tuned.
April 2011 Update: I see that Kraken Rum is getting a lot of advertising lately. Apparently, this began on March 8th according to the manufacturer. The company that owns the brand also owns some other lesser-known spirits, including El Zarco Tequila, Agavero tequila, Azul Tequila, hanger 1 Vodka, 1800 Tequila, and Matusalem Rum — “the rebel rum.”