Well, the Templeton Rye boys and girls have done it again. Just when you didn’t think that there was any possible way to jack up the already-awesome publicity machine, they ratcheted it up another two notches. Through the magical marketing convergence of two similar nostalgia-based marketing brands, Templeton Rye will be featured in a nifty product placement in HBO’s critically-acclaimed series Boardwalk Empire. Both Boardwalk Empire and Templeton Rye trade heavily on the nostalgia of the 1920s, so this is a nice fit for both.
The introduction of Templeton Rye into the storyline of Boardwalk Empire is still clothed a bit in mystery, but this much is known. Apparently in the first and possibly second installments for this new season, Enoch “Nucky” Thompson, the mayor of Atlantic City — who is played by actor Steve Buscemi — will drink a cocktail that uses Templeton Rye. That cocktail is called the “Nucky.” Here is the recipe for the “Nucky” that was developed just for the viewing party at the Science Center in case you want to give it a try yourself:
Creator: Eric Hay, Wirtz Beverage Illinois
1 and ½ oz. Templeton Rye
1 oz. Cherry Herring Liqueur
½ oz. Luxardo Bitter Liqueur or Campari
¾ oz. Fresh Lemon Juice
¼oz. Fresh Orange Juice
1 Dash Angostura Bitters
Garnish: 2 Luxardo cherries skewered
Build all ingredients in a shaker tin, add ice and shake hard for 8-10 seconds.
Double strain into a double old fashioned glass with fresh ice.
I have to admit that I have never seen or heard of Cherry Herring Liqueur before, so I’m not able to give it a try here at the Distilled Opinion alcohol testing laboratory.
The new season festivities start with a Boardwalk Empire Premiere Party hosted by Templeton Rye at Star Theater at the Science Center of Iowa on September 25th. Only 60 tickets are available. Scott Bush and Master Distiller Keith Kerkoff will be there to welcome the crowd.
If you can’t make it to the Science Center, or you want to check out additional Boardwalk Empire cocktail recipes using Templeton Rye (“Hello, Holy Rollers” and “The Templeton Typewriter”) you can download the Viewing Party Guide. I have to say that the party kit is quite creative. If I should happen to be on network T.V. someday I’ll be sure to copy this and make my own party kit.
There have been Templeton Rye tents at farmers markets, Templeton Rye clothes, Templeton Rye furniture, and now we get to see famous actors quaffing Templeton Rye. The only thing missing from all of this is any Templeton Rye! Although I haven’t seen any Templeton Rye sitting on a store shelf for years I have been informed that the monthly allotment to Iowa will “greatly” increase starting in October. I sure hope so, because even for those of us who have some Templeton Rye hidden away all of this marketing is a sublime form of temptation. For those unlucky souls who have none, it is torture. I’m starting to think that Templeton Rye is like that really cute chick that made every boy think that they had a chance, but who always had a boyfriend in another town. But there is hope. The supply continues to increase.
*Yes, I know that the show is mostly filmed in New York.